Selling on Facebook with Shopify: How to Take a Full Advantage of the Shopify Sales Channels

 

 

Shopify and Facebook have been working together for a while! Selling on Facebook with Shopify has proven to be effective for both parties - sellers and buyers. Read and learn how to take a full advantage of the Shopify sales channels!
When you are building an online business, setting up your own Shopify store is the best thing you can do for your business. Shopify is one of the best and most popular ecommerce solutions on the market and it gives you access to various Shopify sales channels. The sales channels are incredibly important for online sellers. For example, selling on Facebook with Shopify has proven to be effective for both parties - sellers and buyers. What is easier - reaching customers and then convincing them to come to your online store and hoping to convert or reaching customers where they already are and making a purchase directly?

 

 

A great thing about the Shopify Sales Channels is that you can connect your product to these marketplaces and you can keep track of all of your products, collections, orders, and customers all in one place. You can easily access your sales channels from the dashboard screen and control everything from there.
Adding Shopify sales channels is quick and easy. All you have to do is click the + icon and Shopify will show a range of different channels that are recommended for online stores and brands like yours. You may see sales channels that can’t be added to your store and an explanation why.
Shopify and Facebook have been friends for a while now. The integration between these two platforms means you can easily link your Facebook page with your Shopify store – helping direct more customers and increase your sales, that is to say, that you can make your business grow if you start selling on Facebook with Shopify.
Facebook is still the most popular social media platform on the market. You can use your Facebook page to interact with potential customers, sponsor items, host an online store, and etc. When you launch a marketing campaign through Facebook, you can sponsor the products you sell so they can be seen by people you think are interested in purchasing. They can purchase directly from your Facebook page or be directed to your Shopify store.
Making payments through Facebook is safe and secure. The buyers can save the payment information for the next purchases.

Besides Facebook, let’s see the other must-have Shopify sales channels that can help you succeed online:

● Pinterest: Shopify’s integration with this platform takes things to the next level. Shopify allows you to create your own “Buyable Pins” or products that can be purchased right within Pinterest.
● Amazon: Amazon needs no introduction. It is the largest marketplace in the world and you simply can’t overstate the number of potential buyers who start their purchasing adventure with research on Amazon. The Shopify integration with Amazon allows you to manage your Amazon listings in one single location. The sellers can sync the products to Amazon in just a few minutes.

Selling on Facebook

● eBay: Integrating your Shopify store with eBay is a great idea. You will connect your products and your brand with millions of active buyers.
● Instagram: Instagram is widely popular and it is the second most visited social media network behind Facebook. Instagram it is also seen as the best social media platform for engagement. This platform is great for selling items online, driving action, and running the passions into immediate purchases.
You will need to have a Facebook page connected to your Shopify store and then connect your Facebook page and Instagram through the facebook settings. Keep in mind that it may take a few days to set up and run your Shopify/Instagram store because of the checks and approvals. The results, however, are definitely worth the effort.

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